With the rapid evolution of e-commerce over the last decade, consumer shopping experience has changed drastically and, no doubt, will change again in the years to come. How do sign businesses of today deal with the challenges faced by the brick and mortar stores of tomorrow? What role do we, the sign industry, have in ensuring that our customers in retail remain operational and grow?
One solution is that, with the help of a wide array of sign-making technologies, we support stores in creating experiences that are impressionable and that stimulate shoppers’ senses in ways to make them not only want to stay, browse and buy but also come back.
We also need to consider where the future of signage is going with the crossover of physical hardware to software-controlled applications with interactivity. Signs of the future will see you, read you, scan you. Signs of the future will have the ability to react to your moods and needs. With the onset of I.o.T. (Internet of things) and the arrival of 5G connectivity, digital databases will grow at outstanding speeds and will enable technology to react to your needs instantly.
Join us on February 28th, as our two panelists, President and Chief Innovator of Twilight Signs Bill Houston and Technical Representative for NUMMAX Robert Blyth discuss signage trends and technologies that you should be thinking of now to ensure that your business and your skillset remain ahead of the curve.